Railroading “Tips” Campaign

Creative Non-Profit Transport

Railroading “Tips” Campaign

The sound of the distant whistle echoes off the hillside and before long, rounding the curve just beyond the depot is a classic steam locomotive! It’s in prime glory, showing all the bells and whistles, not to mention the plums of white puffy steam, in an almost cloud-like form. Shortly therefore after, the vintage train comes to a stop and the familiar phrase is uttered by the conductor… “Welcome aboard!”

Task

The Go Jetting Group was tasked with developing a campaign that would increase both attendance and revenue. The museum ended up seeing double-digit increases.