Amtrak and California Academy of Sciences Co-Branded Brochure
As a goal of reducing vehicle traffic in San Francisco’s Golden Gate Park, Amtrak and California Academy of Sciences partnered together to offer their assistance. By using Amtrak, and connecting local transit in San Francisco, accessing the Academy was easy to do. It also meant that passengers could avoid the need to drive through San Francisco. Plus, patrons who showed their Amtrak ticket received $5.00 off of admission.
This brochure merged both brands into one solid look that reflected the look and feel of each group. It was available at Amtrak stations, and other tourist locations throughout the west coast (Washington, Oregon, and California).
To create a unified look of both brands in one brochure. This was accomplished by using the colors of the Academy's brand, along with the fonts of Amtrak's guidelines.